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"I didn't expect it to cost that much". We hear this often. And it is an entirely reasonable reaction because, for most of our lives, we have viewed a lightbulb as a disposable commodity that costs two dollars at the hardware store.

For millions of years, the human species had a very reliable lighting schedule: bright, blue-rich light from the sun during the day, and soft, warm, amber light from fire at night.

We have all seen "smart homes" that require three different apps just to dim the chandelier. That is not smart; that is cluttered. Complexity is failed design. True sophistication is simplicity.